We Advertise: For People & Planet Before Profits
COPI is a non-profit creative industry alliance — people in film, ads, tv & music who care about what's going on. Together we run high end campaigns created by the best in the advertising industry.
Our campaigns are based on the latest scientific data & understanding. They aim to re-balance the heavily corporatised information environment with stuff that actually matters.
COPI raises awareness on issues of more pressing concern to society & planetary ecosystems than the unchecked profligate drive of consumerism.
Central Office of Public Interest advertises to the people, by the people, for people and planet.
COPI campaigns shift attitudes and opinions rather than units and sales; raise environmental awareness rather than brand awareness.
They run in the long-term public interest only, their focus ranging from the environmental to the social to the economic, sharing a common theme of transparency, deepening public understanding, and progressive governance. We advocate responsible, ethical policy and behaviour from all corporate entities, entrepreneurs and political parties.
COPI has no affiliations to individual political parties, corporations, charities or NGOs. It is a cross industry alliance where creative professionals from any side of the political spectrum can work together on issues they care about, to bring about progressive change through the power of advertising.
We make the media. We can re-shape the media.
The government rests in public opinion. Whoever can change public opinion, can change the government.
We want things to be better, and be done better — for our families, our environment and our society as a whole.
Our information environment is rapidly becoming shaped almost entirely by commercial interests. Corporate PR, advertising and commercial lobbying dictate government policy, dominate the news pages and form the media. Information relating to environmental, social & economic issues — which is essential for the public to make well balanced and rational decisions is frequently missed, overlooked or ignored as instead the public are encouraged to consume more and think less.
We live on a planet with finite resources and atmospheric capacity. The human population is expanding by the hundreds of thousands every day as we produce single use plastics on an unimaginable scale much of which ends up in our oceans poisoning the seas and killing wildlife. We’re extracting billions of tonnes of carbon from the ground only to be burned releasing the toxic waste into the air we breathe as it slowly warms our climate, acidifies the oceans and destroys the ecosystem we all rely on for life. Vast expanses of the earth are now dedicated solely to the purpose of agriculture, filled with cattle or crops and made uninhabitable to other forms of life with insecticides and fertilisers containing chemicals that are having a catastrophic effect on the ecosystem. Global wildlife population collapses over the last 50 years are now more extreme than any biologist today believed they would ever see.
Economically, growth continues unabated as product life cycles are shortened fostering yet more production and consumption. Fruit and vegetables are flown across the planet to be wrapped in plastic and sold, a third of which are then just thrown away. As the corporate sector continues to profit at the expense of the planet and the life it supports, global and national wealth inequality reaches levels unseen since the French Revolution, and continues to rise.
The Central Office of Public Interest is united in our inability to stand by, and watch any longer. Whilst we can't solve these problems immediately, we can re-shape the media that moulds society. We, The Industry can bring about responsible, progressive change. By using objective, peer-reviewed academic research, we can generate high quality, attention-grabbing commercials to raise awareness, shift public perception, re-balance the media landscape, and demand accountability. We change consumer habits, we can change corporate behaviour. If we can change corporate corporate behaviour — public opinions, attitudes and cultural norms — we can change political discourse, and positively affect government policy.
Advertising works. This is an immutable fact. We know because the companies that pay us to make their commercials keep hiring us. It raises awareness, changes behaviours, alters opinions, and can affect the way a society thinks and works.
And we make the adverts — that's what we do.
The Central Office of Public Interest is how you can support individual campaigns without support the organisations you're not so keen on. We make commercials and run campaigns on individual progressive issues solely focused on the wider public interest. We have no allegiance or affiliations to any political parties or NGOs. Finance and support goes directly into individual campaigns to change hearts, minds, shift attitudes and opinions — nothing is wasted on charity and group administration, and bureaucracy.