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PRESS

Our work as seen in the press.

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'Location, location, lung disease':

pollution ads target property market

"A citizen-funded advertising campaign against air pollution will target the property market with billboard slogans including "Location, location, lung disease" and "The neighbourhood's gone to the docs."

 

These will be accompanied by online ads and a website where homebuyers and renters in London will be able to look up levels of toxic air for the property they are considering."

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The idea is that the public can influence what problems COPI tackles, as well as help fund them, and that people from the industry would work on projects they feel strongly connected to. As a bonus, COPI’s campaigns offer an alternative to the ‘sell sell sell’ messages that dominate traditional advertising.

"The newly formed Central Office of Public Interest is bringing the language of activism to the world of advertising, taking over London billboards to raise awareness of rising air pollution.

 

The outdoor ad campaign will highlight the effects of poor air quality on public health, as well as targeting specific areas such as Brixton and Mayfair. The campaign was created by AMV BBDO, but there's more to the story than just another client brief. The agency gave its time pro bono and the ad space was paid using crowdfunding, with people donating over £28k to bring the campaign to life."

The information environment we're now subjected to is heavily corporate. It's all about selling stuff. Now, especially with the COI being decommissioned, basically every film, ad and every thing we consume is driven by commercial interest.

Humphrey Miles; Founder

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Air pollution campaign: Crowdfunding launched for hard-hitting adverts to change behaviours towards toxic air

"An air pollution awareness campaign in the style of the Green Cross Code is set to launch this year in response to the "void" left after the closure of the government's Central Office of Information in 2011.

 

New campaign group, Central Office of Public Interest (COPI), hope to make the public more aware of the “severity” of the air pollution problem, and the actions they can take to reduce their exposure.Teaming up with scientists at King’s College London, who advise the Mayor’s office on air pollution levels, they hope their campaign adverts will have a credibility akin to the ones produced by the government."

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Interview: Humphrey Milles on his People Versus Air Pollution campaign

"Humphrey Milles hopes to launch a nationwide publicity campaign on the dangers of air pollution — and he's set up a crowdfunder which is already at an impressive £23,000.

 

He spoke to AirQualityNews.com about why he believes awareness campaigns work, and why the government closing its public information body, the Central Office in Information (COI) in 2011, was ‘catastrophic’ for the public’s knowledge of air pollution."

COPI is a way of harnessing the formidable power of advertising to shift awareness & society in a positive progressive direction, and help make things better for people rather than just selling them more stuff.

Humphrey Miles, Founder

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